When a complex piece of information needs to be described quickly, precisely and clearly, a graphic is suitable. Infographics are used for signs, maps and data presentations.  Infographics are visual representations of information, data or knowledge. It is an important tool in teaching, in business, in giving inspiration and in presenting information. It is one of the most powerful ways to communicate with complex data.

Infographics are used for the following reasons:

  • To communicate a message;
  • To make info more appealing and accessible;
  • To present a lot of data or information in a way that is compact and easy to comprehend,
  • It serves as attention-grabbing;
  • Makes information easier to understand;
  • Makes information memorable;